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The story behind the name change to Save22

August 16, 2012 By 3 Comments
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I announced last week that we were officially changing our name to Save22. Thanks to SGentrepreneurs & E27, the launch email that I sent to our users is now shared with the world.  In terms of user response, it was probably the second biggest user response I’ve received for an email, only behind what the [...]

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Filed Under: Communication, Marketing

The insider story on Lobangclub’s Angel’s Gate appearance

March 22, 2012 By 13 Comments

I am somewhat amused that I am writing this post, since I’ve gained some notoriety for my performance on Angel’s Gate(see Silicon Straits, Derrick Ko, TechinAsia). I had hoped that we would get the attention of the community through our unmatched organic traction, superstar founding team, awesome marketing/distribution. But alas, “Be not afraid of greatness: [...]

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Filed Under: Communication, Funding

A guide to doing Startup PR in Singapore

November 3, 2011 By 7 Comments

A lot of people have been requesting I write something about the PR tactics that I used when I launched the Lobangclub app.   Almost the entire growth of the userbase thus far has been based on PR in one way, shape or form.  It allowed us to scale our user acquisition with zero marketing budget. [...]

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Filed Under: Communication, Marketing Tagged With: ,

The story so far…and an announcement

September 22, 2011 By 5 Comments
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First was the paper prototype;             Then came the web prototype;       Then came the web pivot; Then came the iPhone paper prototype; Then came the iPhone clickable prototype; Then came the iPhone prototype; Then came the iPhone prototype v2; Then came iPhone paper prototype v2; Then came [...]

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Filed Under: Coding, Communication Tagged With: , , ,

btw…here’s what we’ve been working on the past few months

August 26, 2011 By Leave a Comment
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Filed Under: Communication Tagged With: , ,

How mentoring can really suck….or not

August 16, 2011 By 2 Comments

One of the commandments of startup success is to get mentors. Certainly in Singapore, there is no shortage of startup community events that aim to hook you up with mentors.  There is a constant stream of silicon valley types that make their pilgrimmage to Singapore and even some who stay permanently, alongside a massive untapped [...]

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Filed Under: Communication Tagged With:

Scalable way to consume 1000+ blog posts per day

July 22, 2011 By Leave a Comment

Barely a week goes by without a new startup that promises to clean up the noise on social media, from Google+ to Hunch, the constant griping about the twitter firehose, even call to action from VCs. When you are trying to do a lot of things you’ve never done before, feeding off other people’s experiences [...]

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Filed Under: Communication, Psychology Tagged With: , , ,

“Lean” doesn’t work for the majority of startups in SE Asia

July 7, 2011 By 5 Comments
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The current dominant meme in the startup community is the “Lean” startup.   Take a look at the 52 exhibitors on Echelon 2011′s site, count how many of the startups are either a  social network, a marketplace or  a platform?  The majority of the startups all are primarily relying on network effects as a major part [...]

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Filed Under: Coding, Communication Tagged With: , , ,

Echelon 2011: How to hack the tradeshow

June 27, 2011 By Leave a Comment
lobangclub echelon stand

It’s being over a week since the end of echelon and it’s about time I wrote about the experience. We exhibited at Echelon 2011, being my first time exhibiting at a tradeshow, here is what I wish someone would’ve told me beforehand. Location Location Location The final floorplan was basically revealed to me on the [...]

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Filed Under: Communication Tagged With: , , , ,

A rough guide to identifying technical talent

June 12, 2011 By Leave a Comment

Developing Lobangclub requires a diverse set of technical skills and expertise, as well as the ability to scale our technical capacity.  In other words, in order to build our product we have inexorably ventured into the business of building a development team. An immediate consideration becomes: How do we identify individuals with appropriate technical talent [...]

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Filed Under: Coding, Hiring
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